The rule builder allows you to define which products should enter an AI Workflow.
Rules are one of the most important parts of workflow configuration because they determine:
which products are processed
when workflows execute
how targeted your automation becomes
Well configured rules help prevent unnecessary AI processing and improve output quality.
What the rule builder does
The rule builder filters products based on conditions.
Only products matching the configured rules will enter the workflow.
Examples:
Products missing descriptions
Products from a specific category
Products from a specific brand
Products without translations
Products with incomplete attributes
This allows workflows to target highly specific product groups.
How rules work
Rules are built using:
fields
operators
values
Example:
Description | Is Empty
Status | Equals | Enabled
Category | Equals | Shoes
Products must match the configured conditions before entering the workflow.
Common rule examples
Products missing descriptions
Useful for content enrichment workflows.
Rule:
Description | Is Empty
Products from a specific category
Useful for category specific enrichment or translations.
Rule:
Category | Equals | Running Shoes
Only active products
Useful for preventing disabled products from being processed.
Rule:
Status | Equals | Enabled
Products missing translations
Useful for translation workflows.
Rule:
German Description | Is Empty
Supplier specific products
Useful when enriching imported supplier catalogs.
Rule:
Supplier | Equals | Supplier A
Combining multiple rules
You can combine multiple conditions together.
Example:
Category equals Shoes
ANDDescription is empty
ANDStatus is enabled
This creates much more precise targeting.
Rule groups
Rule groups allow you to create more advanced logic.
Example:
(Category equals Shoes
OR
Category equals Sneakers)
AND
(Status equals Enabled)
This allows workflows to target larger product segments while maintaining control.
Why targeted rules matter
Precise rules improve:
AI output quality
workflow relevance
execution speed
moderation efficiency
cost control
Badly targeted workflows may:
enrich incorrect products
overwrite good content
generate unnecessary AI tasks
create large moderation queues
Product count preview
While configuring rules, Elovate displays how many products currently match the conditions.
This helps you:
validate workflow scope
estimate execution size
avoid accidental large scale runs
Example:
Your workflow may show:
12 matching products
340 matching products
25,000 matching products
before saving the trigger.
Always review this number carefully.
Rule builder best practices
Start narrow
When testing a workflow:
begin with small product groups
validate outputs
expand gradually
Example:
Instead of:
Status equals Enabled
Use:
Category equals Running Shoes
ANDDescription is empty
Avoid overlapping workflows
Multiple workflows targeting the same products can create conflicts.
Example:
Two workflows both modifying:
Product descriptions
SEO titles
may overwrite each other unintentionally.
Try to keep workflow responsibilities separated.
Use business logic
Rules should reflect real business goals.
Examples:
Only enrich products ready for publishing
Only translate approved content
Only process products from selected suppliers
This creates cleaner automation pipelines.
Example workflow setup
Example:
A webshop wants to improve Google Shopping content for cat food products.
Rules:
Category equals Dry Cat Food
Status equals Enabled
Shopping Description is Empty
Actions:
Extract Flavor and Life Stage attributes
Generate Shopping Descriptions
Translate content to German
Only relevant products enter the workflow automatically.
Troubleshooting rule issues
No matching products
Possible causes:
incorrect category selection
conflicting rules
invalid store scope
products missing required data
Check:
category values
operators
status filters
store configuration
Too many matching products
Possible causes:
rules are too broad
missing conditions
incorrect logic groups
Solution:
Add more specific filters such as:
category
supplier
missing content fields
product status
Recommended workflow strategy
A strong workflow strategy usually includes:
small targeted workflows
category specific automation
separated enrichment stages
controlled moderation
This creates more predictable AI behavior and easier workflow management.