Overview of content enrichment
Content enrichment in Elovate allows you to enhance and optimize products, categories, and custom pages (the latter through the integration with Amasty Improved Layered Navigation) before sending updates to Magento.
Where importing is typically about adding or updating data in bulk from external files, and exporting is about retrieving data, content enrichment focuses on editing and improving data.
You can:
Search, filter, and select products, categories, or pages based on your own rules.
Apply bulk changes directly in Elovate’s interface.
Use content templates for consistent formatting across items.
Add or replace text-based attributes such as descriptions, keywords, and metadata.
Validate and preview changes before pushing them to Magento.
When to use content enrichment
Content enrichment is the right tool if you:
Need to improve SEO by adjusting titles, meta descriptions, and alt text (for existing images only — no new media uploads).
Want to add marketing content such as rich descriptions or promotional text.
Have missing text-based fields (e.g., descriptions, keywords) you want to fill in quickly.
Key benefits
Time-saving: Edit multiple items at once without opening each individually in Magento.
Accuracy: Apply predefined templates to keep content consistent.
Flexibility: Make one-off changes or schedule recurring content updates.