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When to use AI-assisted translations

Discover when to use AI-assisted translations in Elovate for faster, scalable, and consistent results—while keeping human review for quality

Updated this week

AI-assisted translations in Elovate combine the speed of machine translation with the oversight and expertise of human review. This approach offers a balance between efficiency and quality, making it ideal for many eCommerce use cases.


1. For large volumes with moderate complexity

When you need to translate thousands of products or pages quickly, AI-assisted translation speeds up the process while still allowing human editors to review for accuracy and style.

Examples:

  • Large seasonal product launches

  • Bulk updates to category descriptions

  • Translation of long-tail product variations


2. For content that needs brand adaptation

The AI handles the initial translation, and your editors fine-tune it to match:

  • Brand tone and style

  • Market-specific phrasing

  • Cultural nuances

This is faster than manual translation but more brand-aware than full automation.


3. For SEO and marketing content

AI-assisted workflows let you:

  • Generate initial translations

  • Have an SEO specialist refine keywords for the local market

Examples:

  • Blog posts

  • Landing pages

  • Meta titles and descriptions


4. For continuous translation workflows

If you have a continuous translation job (e.g., new products added daily), AI-assisted translation ensures quick turnaround while maintaining a review step before publishing.

Example workflow:

  1. AI translates new products automatically

  2. A moderator reviews and approves translations

  3. Approved content is synced to Magento


5. When time is important but quality still matters

For urgent updates (e.g., sales campaigns, seasonal promotions), AI-assisted translations give you a ready-to-publish draft in minutes that your team can quickly refine.


Pro tip:
Use glossaries in Elovate to make AI-assisted translations more consistent and brand-accurate before they even reach the human review stage.

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